It’s not every day you see Superman and an electric SUV in the same spotlight, but that’s exactly what happened as BYD Cars Philippines teamed up with Warner Bros. for the new Superman movie. As the official mobility partner for the film, BYD took the opportunity to showcase not just cars, but a vision of sustainable innovation, with a little help from the Man of Steel.
The partnership made its debut during the Philippines Fans Day of the Superman World Tour at the SM Mall of Asia Music Hall. Fans got to see the film’s stars and creative team in person, but it was the sneak peek of BYD’s latest SUV that really surprised car and movie enthusiasts alike.
A First Look at the BYD Sealion 5 DM-i
Before its official launch in the country, BYD unveiled the Sealion 5 DM-i—complete with Superman-inspired decals—at the fan event. Positioned as a new sub-compact SUV, it gave attendees an early preview of what the brand calls its next step in electric mobility.
The Superman theme wasn’t just for show either. It framed the car’s Super DM-i hybrid technology as something powerful, yet forward-thinking—an approach that mirrors the kind of hero Superman represents.
Driving the Tour with BYD EVs
Throughout the local leg of the Superman World Tour, a fleet of BYD electric vehicles was on duty. Models like the BYD Tang seven-seater SUV, the eMAX 7 MPV, and the sleek Seal sedan were used to transport Warner Bros. executives and crew to various locations in style and silence.
Shared Values of Power and Purpose
For BYD Cars Philippines Managing Director Bob Palanca, the collaboration represented more than just a marketing move. “This is an exciting partnership that introduces two game changers—a new Superman and the all-new BYD Sealion 5 DM-i,” he shared at the event. The connection between superhero strength and sustainable innovation became a theme that echoed across the partnership.
Adam Hu, Country Head of BYD Philippines, added that this team-up speaks to deeper ideals. “At BYD, we believe that true strength isn’t just about power. It’s about using it to protect, uplift, and inspire.” He went on to say that as the leading New Energy Vehicle brand globally, BYD sees itself as helping drive change, one EV at a time.
Upcoming Promotions and Displays
The collaboration doesn’t end there. From July 3 to 9, fans can catch the Sealion 5 DM-i on display at SM North EDSA The Block, right on the second floor. This also lines up with the BYD Tech Tour from July 4 to 6, where more people can get hands-on with BYD’s latest technology and learn more about what makes their lineup tick.
For more info on BYD’s EV offerings in the Philippines, check out www.bydcarsphilippines.com.
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