ZTE made a major statement at MWC Shanghai 2025, spotlighting its Full-Scenario Intelligent Ecosystem built around AI, mobile gaming, and seamless connectivity. With its booth transformed into a full-blown mini gaming arena—complete with Free Fire cosplayers and a stage for mobile tournaments—the tech brand showed it understands the current generation’s digital-first lifestyle.
At the center of the spotlight: the nubia Neo 3 series, ZTE’s gaming-focused smartphones that lean hard into performance, anime and gaming culture, and AI-enhanced features that give users a competitive edge.
“Born to Win” with nubia Neo 3 Series
The nubia Neo 3 series was designed with serious gamers in mind. The phones feature dual gaming shoulder triggers (a rare find in this price segment), high-refresh 120Hz displays, advanced cooling systems, and AI performance enhancements that adapt to your gameplay. It’s a setup that offers near-console-level control with the mobility of a smartphone.
Each model is built with NeoTurbo AI engine and AI Game Space 3.0, which optimize the system in real time based on scene recognition and player habits. The inclusion of ZTE’s AI Virtual Companion Demi adds smart assistance features like in-game focus tools, live streaming integration, and scheduling reminders—all useful tools whether you’re grinding ranked or juggling play with school or work.
The series is also officially co-branded with Free Fire, complete with themed UI elements, wallpapers, sounds, and character-inspired designs. It’s already available across Southeast Asia, Latin America, the Middle East, and more.
AI Across Every Device Type
ZTE also pulled back the curtain on its broader AI-powered product ecosystem. This includes:
- nubia Z70S Ultra – a true full-screen smartphone with under-display camera tech and pro-level photography features
- nubia Flip 2 – a more durable foldable phone with an upgraded 3-inch outer screen and smarter camera functions
- nubia Pad Pro – a productivity-driven tablet tuned for work, study, and entertainment with a sleek design
Every device in the lineup benefits from AI-driven upgrades that aim to simplify user experiences in everything from gaming to photo editing to multitasking.
Leading in 5G, Wi-Fi 7, and AI Connectivity
ZTE also continues to lead in fixed wireless access (FWA), mobile broadband, and connectivity solutions. Their G5 Ultra, G5 Max Wi-Fi, and U60 Pro were highlighted for peak speeds reaching up to 19 Gbps, 10 Gbps, and 3.6 Gbps, respectively. These products are equipped with Qualcomm’s Dragonwing™ FWA Gen 3 platform, signaling a push for stronger, faster, and more efficient network solutions that cover homes, vehicles, and mobile lifestyles.
ZTE’s portfolio aims to serve everyday consumers and industrial clients alike, integrating AI features across smartphones, routers, and mobile Wi-Fi hubs to create an interconnected environment that adapts to modern needs.
Connecting Today, Shaping Tomorrow
ZTE’s showing at MWC Shanghai 2025 makes it clear: the brand is positioning itself at the crossroads of culture and technology. From esports-grade gaming phones to AI-infused everyday devices, they’re leaning into both performance and personality, meeting users where they are and helping them level up in more ways than one.
