In celebration of the Sonic Racing: Crossworld’s release, SEGA collaborated with athletic apparel brand PUMA and produced the Blue Blur and Friends Collection featuring themed sneakers, athletic wear, and accessories. The brand new limited edition team-up officially launches on October 30, 2025, in stores and authorized online shops.
Sonic and Friends Sneaker Lineup
The PUMA Inhale is the heart of the footwear lineup, rocking the signature color blue and the 2000s running silhouette. Blue Blur isn’t alone in this collection, but his sidekick, Tails, and Shadow the Hedgehog come along. They have their own twist on the PUMA Inverse, reflecting each of their personas in-game.
The three sneakers feature character-shaped lace shrouds, swappable “hook-and-loop” heel tabs, and interchangeable Formstrips.
Motorsport Style Apparel inspired by Sonic Racing: Crossworlds
PUMA hits top speed on the apparel front with a dynamic collection that fuses motorsport aesthetics and bold graphics inspired by the upcoming game.
The coordinated Track Jacket and Track Pants sport a sleek blackout design, highlighted by striking red lines. A washed-effect Graphic Hoodie and Shorts add a casual edge. It is complete with gold-ring drawstring tips for a subtle nod to Sonic’s iconic rings.
The Racer Shirt stands out with an oversized monochrome Sonic print, while the Graphic Tee brings Sonic, Tails, and Shadow together in one design. Completing the lineup are a 5-panel cap and a waist bag, both finished with ring-inspired zipper pulls and dual branding details.
PUMA Releases In-Game Decals
Hold up, the collection doesn’t stop there – the iconic looks carry over the game, which includes eight in-game decals that racers can customise their vehicles with—no additional cost for all players who purchased Sonic Racing: Crossworlds.
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