La Union just got its biggest tech destination yet with the launch of the 69th Cyberzone inside SM City La Union. This latest branch brings a new kind of excitement to the surf capital—mixing adventure, creativity, and innovation under one coastal roof.
Here, visitors can explore gadgets built for action and exploration. From waterproof cameras and smart fitness trackers to drones, wireless speakers, and rugged smartphones, Cyberzone has everything for those who want to capture every moment—on land, in the water, or up in the sky. It’s a playground for creators, adventurers, and anyone who lives life in motion.
Tech Meets the Coast at SM City La Union
Cyberzone anchors the newly opened SM City La Union, the 89th SM Supermall, located in Barangay Biday, San Fernando. The mall blends La Union’s beach-town energy with a modern shopping experience that celebrates both technology and lifestyle.
The design draws from the waves and textures of the sea, with fluid lines, native stonework, and open spaces that invite light and movement. Indoors, skylights, greenery, and the Grand LED Staircase add to the bright, welcoming atmosphere.
Where Surf Culture Meets Innovation
Elyu has always been about balance—chill by day, vibrant by night. SM City La Union reflects that spirit perfectly. You can grab a cold brew by the Boardwalk, watch a game at The Sandbox, and then walk into Cyberzone to check out gadgets that fit your next trip or project.
It’s a place where tech and travel blend seamlessly. Adventure seekers can find the tools to record their journeys, while locals can discover new gear that matches the rhythm of their coastal life.
Magwayen’s Chrysalis by Leeroy New
At the heart of the mall’s creative energy is Magwayen’s Chrysalis, a large-scale art piece by Filipino artist Leeroy New. Made with bamboo and recycled materials, it represents transformation and renewal—values that tie together La Union’s artistic community and SM’s commitment to sustainability.
The sculpture’s organic form mirrors the mall’s design language—flowing, colorful, and inspired by the sea.
Built for Sustainability
Beyond its striking design, SM City La Union champions eco-friendly innovation. A rainwater catchment system beneath the mall stores hundreds of cubic meters of stormwater to help reduce flooding in nearby areas. The complex also uses energy-efficient lighting, natural ventilation, and locally sourced materials, supporting both environmental goals and community resilience.
Redefining the Elyu Lifestyle
With its balance of design, tech, and local character, Cyberzone and SM City La Union capture what makes the province special. It’s a coastal hub for creativity, community, and exploration.
Cyberzone is located at the 2nd level of SM City La Union, Diversion Road, Brgy. Biday, San Fernando. Find your nearest Cyberzone here.
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