The Philippine Game Development Expo (PGDX) 2025 just became the launchpad for a potential game-changer in the creator economy. Level100, a new white-label commerce platform, made its official debut at the event with a bold goal: to give streamers, gaming influencers, and content creators a credible, scalable way to earn through their own branded online storefronts. It’s a timely move in an era where monetization is often limited to brand deals, sketchy side hustles, or unstable short-term gigs.
Instead of depending on outside promotions or random reseller links, Level100 gives creators their own digital stores—legit, customizable, and built for long-term growth.
“We’re offering creators a way to earn that’s rooted in trust, legitimacy, and a long-term vision for the ecosystem,” said Ralph Aligada, CEO of Level100. “It’s time creators had real infrastructure and not just short-term deals.”
First Stores Go Live with Butters and Een
Level100 kicked things off with two familiar names in local esports and streaming: Butters and Een Mercado. Their storefronts—thebutter.store and loadeen.com—will soon allow fans to buy game credits, top-ups, and vouchers while directly supporting their favorite creators.
It’s a new kind of fan-creator relationship: one that combines support with utility.
Built in Partnership With Lapak Gaming
Backing this platform is Lapak Gaming, one of Southeast Asia’s top B2B distributors for digital goods. With Lapak’s expertise in API fulfillment and secure regional distribution, Level100 is set up for fast, frictionless delivery of digital products—minus the red flags.
“This is a timely and much-needed solution for creators in emerging markets like the Philippines,” said Mahardika Maulana, Head of Business Development at Lapak Gaming. “We’re proud to support Level100 in building a scalable and credible creator economy in the region.”
A Cleaner Path Forward for Creator Commerce
Level100’s launch also arrives at a time when local influencer practices are being put under the microscope—especially those tied to illegal gambling or unauthorized digital promos. For creators looking to stay above board while still earning sustainably, Level100 offers a structured, transparent solution.
Attendees at PGDX 2025 can visit the Level100 booth to check out live demos, speak with the team, and learn how to sign up.
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