Cyberzone’s biggest mobile showcase is back—and it’s making stops all over the country. Cyberzone Mobile Mania 2025 kicked off June 7 and is turning SM Malls into full-blown mobile tech festivals until July 20. Whether you’re a casual browser, a mobile gamer, or someone ready to finally upgrade that aging smartphone, this year’s Mobile Mania is designed to be fun, interactive, and full of great deals.
From Manila to Mindanao, Tech Takes Center Stage
This year’s Mobile Mania goes beyond just putting products on display. Each weekend event transforms select SM malls into live hubs for tech exploration, featuring the latest devices from brands like Samsung, vivo, Tecno, Digital Walker, and Power Mac Center. But the real highlight? The chance to go hands-on with all the gadgets you’ve been eyeing.

Here’s What You Can Do at Mobile Mania
Each weekend stop of Cyberzone Mobile Mania comes packed with activities. Expect a bit of everything:
Tour Schedule – Where to Catch the Event
- Live demos of new smartphones, tablets, wearables, and accessories
- Tech talks to help you understand what’s worth buying and what’s just hype
- Performances and showmatches from local streamers, content creators, and artists
- Freebies, trivia games, and exclusive discounts you won’t find online
There’s no sales pressure either—just booths filled with new devices, curated demos, and staff ready to help you find what fits your needs and budget. SM’s VP for Cyberzone, Patrick Pacla, summed it up best: “We provide a personalized experience for every customer—whether upgrading a smartphone, diving into mobile gaming, or simply discovering new gadgets that fit one’s lifestyle.”
And if you’ve been keeping an eye on Honor of Kings, there’s a nationwide tournament happening during Mobile Mania. Each regional leg features a 64-team bracket, with a ₱30,000 prize pool up for grabs per run. Whether you’re joining or just watching the finals live, it’s a great way to catch some competitive energy while scouting new gear.
If you’re wondering when the Mobile Mania is heading to your area, here’s the full schedule of regional stops:
- June 7–8 – SM Mall of Asia
- June 14–15 – SM North EDSA
- June 21–22 – SM City BF Parañaque
- June 28–29 – SM City Cabanatuan
- July 5–6 – SM City Lipa
- July 12–13 – SM City Bacolod
- July 19–20 – SM City Butuan
More Than Just a Sale—It’s a Tech Festival
Cyberzone Mobile Mania isn’t just about promos (though yes, there are a lot of those). It’s about building hype for the tech you use every day—from smartphones and wearables to the accessories that keep everything charged and protected.
And for those just casually looking around? It’s also a great place to learn. Ask questions. Try things out. Join the raffles. Watch a game. You don’t even need to be a hardcore techie to enjoy it.
Ready To See What’s New?
Cyberzone Mobile Mania runs until July 20 at select SM malls, and every stop is packed with hands-on demos, great deals, and a little something for every kind of tech user. If you’re planning to upgrade your phone, buy your first smartwatch, or see what gaming on mobile can really look like, this is the event for you.
Stay updated by following SM Cyberzone on Facebook, Instagram, and TikTok, or visit www.smcyberzone.com for the full event schedule and promos.
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